I agree with all of these – FISI belongs at number 1. Number 3 is sad but true, both sides intuit a bad fit pretty quickly on, fear of acting on it to avoid hurt feelings is expensive for everyone. And good communication is super-critical – today I had to tell the product manager to pick two of the three goals that they’d identified for the release, since this is a short sprint. She wasn’t happy, but imagine how she’d have felt at the end of the sprint if I weren’t finished, or did a crappy job.
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