Along the “dozen new products a week” lines, here’s something for the readers to ruminate upon:
I’m one of three active product development engineers (at the moment; we’re trying to bring it back up to five). We’ve got maybe a half-dozen other people who contribute an average of two products per year, but the dev engineers (like me) put out more like ten or so.
If I had to guess, I’d say an average product takes between 60 and 100 hours of work, spread out over four to eight months.
Right now, I have 16 products that are in one stage of development or another. That’s not including revisions, content (tutorials, blog posts, etc), collaborations, travel, and any other weird stuff that comes across my plate. The other engineers are similarly booked.